Who I am
My name is Panagiotis (Panos) Vergopoulos and I’m a UX Lead – digital customer experience (UX, UI, Strategy, Research), multidisciplinary designer, UX specialist, branding expert and typography advocate. Born and raised in Athens, Greece. I’m a Deree College-The American College of Greece (BA) and University of Stirling (MPhil.) grad and go by both mottoes: Non Ministrari Sed Ministrare & Innovation and Excellence.
What I do
I solve problems, shed light to mysteries and help people use digital products or in other words, I strive to create seamless experiences for users by designing functional, smart, elegant digital products and services that customers love using.
In addition I lead teams and task force groups, product evolution, strategy and research, mentor peers and new product designers and help teams establish processes and working methods in order to streamline product evolution and innovation.
How I got here
I started my career in the field of web design back in 1998 and since then I ‘ve worked in publishing, advertising, startups (mostly tech/travel) or with established corporations/brands handling projects from practically most areas of the creative universe. I have worked with agencies as a Lead UX/UI Designer or as a Creative director, with startups such as insurancemarket.gr, Umeedoo or in associate schemes and as a freelancer (through my agency, Design Kinks) providing a full range of UX, UI and creative services. Since 2013 I have been working in the field of online travel with airfasttickets.com, tajawal.com & almosafer.com.
What happens in Dubai…
I started in tajawal as a UX Architect/UI Designer, added the role of visual design team lead (marcom), took -in addition- the UX Lead for CMS and SEO and then the UX Lead for Cross Product focusing on payment funnels, loyalty, post booking experience and retention.
Some of the projects I have handled: redesigning the payment funnel (cross product – cross platform), research on loyalty and implementation of loyalty programs with impact on payment funnel -per POS (Qitaf, Alfursan, Knet), redesigning homescreens across platforms (main entry points), personalization, city guides – product integration (iOS & Android), have setup the marcom template builders (v.1.0 – fast tracking campaign releases), designed the SEO Programmatic Platform, planned and created research scenarios for user testing (usability and impression tests). In addition, I took (along with our team) tajawal.com and almosafer.com through 2 rebranding projects (involving planning, auditing, UI implementation, styleguide creation, QA and more), one in 2018 and one in 2019. Also, designed the saved credit card functionality, have undertaken the project of mapping the user journeys from the acquisition channels to the main entry points (researching user behavior and patterns in order to effectively adjust personalization scenarios), I am working on the Wallet-Loyalty features, User Account, conducting research and discovery sessions (interviews), UX strategy for X-Product and many more interesting stuff.
For more info you can download a full CV here.