A series of advs designed for Directinsurance.gr. At the time, their goal was to show a different style from the “dry” formal language all other insurance agents used to address their main (and mostly conservative) audience. The brief was to go “off” the mainstream way of thinking and try to create something with a bit of humor. Since it was a new brand we made a decision to follow a limited color palette in order to strengthen the presence of the logo’s main color which was blue.
Directinsurance.gr Advs
